DropUp and The Bexar Company Announce Strategic Merger to Bridge HR and Marketing Functions

DALLAS, Texas, March 24, 2025 – DropUp®, a marketing and branding firm, and The Bexar Company, a 30-year veteran in HR strategy and talent acquisition, today announced their strategic merger. The combined entity will operate under the DropUp brand, creating the first integrated solution that aligns internal workforce strategy with external brand presence.

The merger addresses a critical business challenge that costs mid-sized companies between $300,000 and $800,000 annually in lost revenue: the traditional separation of HR, talent, and marketing functions. This fragmentation leaves employees unable to confidently represent their companies and marketing messages that fail to reflect authentic internal culture.

"This is the merging of two complementary visions," said Shawnee Blocker, Founder and CEO of DropUp. "Traditional business approaches treat workforce strategy and brand presence as separate functions, but the most successful companies understand they're two sides of the same coin."

The integration emerged from a pattern both companies observed with overlapping clients. Companies working with both firms simultaneously achieved superior results when their people strategy and brand strategy were aligned, rather than treated as separate initiatives.

Neil Milam, CEO of The Bexar Company, positions the merger as taking their mission "to the next level," or “dropping up.” The combined expertise will deliver what neither company could accomplish separately: complete brand ecosystem transformation across every internal and external touchpoint.

Under the unified DropUp brand, the merged entity will offer comprehensive services spanning marketing and brand strategy, HR and workforce solutions, and talent acquisition with employer branding. This creates a single destination for companies seeking to align their workforce strategy with their market positioning.

The merger was catalyzed by the companies' own integration experience. When attempting to unite their teams, leadership discovered that knowing about each other's work intellectually differed completely from living it operationally. This insight led to a redesigned approach focused on authentic confidence rather than surface-level compliance.

The new DropUp will measure success through behavioral changes rather than strategy documents. Success indicators include employees voluntarily advocating for the brand, shortened sales cycles due to clearer messaging, and unsolicited referrals from both employees and customers.

This merger represents a significant evolution in business service offerings, positioning DropUp at the forefront of a trend toward holistic business solutions. The integration recognizes that market differentiation increasingly depends on seamless alignment between internal operations and external positioning.

The combined entity will be uniquely positioned to deliver what leadership calls "Brand Ecosystem Transformation," ensuring every person who encounters a client company immediately understands what makes them special and why they should care.

About DropUp

DropUp is the first integrated solution that aligns internal workforce strategy with external brand presence. Through comprehensive services spanning marketing and brand strategy, HR and workforce solutions, and talent acquisition with employer branding, DropUp helps companies achieve complete brand ecosystem transformation.

Media Contact

Shawnee Blocker
Founder & CEO, DropUp
Phone: 972.854.9109
Email: shawnee@dropup.com
Website: dropup.com

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